A lot of people feel that choosing a good domain name is easy to do, simply choose your business name as the web site URL. This option is most of the time true and for most brick and mortor businesses the best option. But unless you business name is rich in the keywords your target customers are looking for you are not likly going to rank very easily on the search engines. Most of the time I suggest someone looking to rank high in search engines to use a keyword rich domain name. But there are a few things you need to consider which I will discuss in this article.